In view of the extensive sales and distribution setup, Modhela group is rated as one of the market leaders in their field
within Libya, however the partners continue to strive to improve the business model / set up, with a view to keep up with
change and market requirements - thus enabling the organization to evolve and contract reputable brands to compliment its
portfolio.
The Human Resources office work on sharing success and benefits with employees and partners ensuring that long term and
trusty relationships are continuing to grow.We are the main distributer for nearly most of the Shops and Salons in Libya,
especially in the western area.
Overseas Investments
Modhela group also has investments with other Libyan partners aiming to strategically invest in overseas companies that
add value to Modhela group in Libya.
We are hoping to start some kind of business abroad as the situation in Libya is getting worse everyday. And it can get
really difficult to maintain success and expansion in an unstable country like ours.
Marketing
The well established marketing and distribution network of the company contributes a great deal towards the company’s success,
as we are able cover the whole country.
The company marketing strategy is managed by the marketing director and sales director in collaboration with the respective
division managers, and with the support of the group business development manager.
Business plans are set and implemented in mutual agreement & in collaboration with / brand owners / suppliers.We also
advertise on TVs, and on road advertisements, Radio & through public magazines.In future we are working on being able
to have an online website and sell our products – world wide.
Successes and Difficulties
One of our huge successes is being the only distributer for Hollywood skin care products, and recording the biggest sales
in 2010 through the facial scrubs and creams, and through Parisvalley Additionally, Last year in 2014 we recorded the highest
sales for Halloween, and Tous Perfumes.The first half of 2014 was full of successes, we managed to achieve very high
sales and profit turnover.
Despite the difficult economic state in Libya, the support given to our company from the great companies we work with, during
the Libyan conflict many enabled our company to supply products in a period where supplies had been scarce. This experience
has highlighted the value of these established relationships whilst further enhancing mutual trust and commitment.
The state of Libya is still very unstable, politically and economically. Although the state in Libya is still very unstable,
we still work very hard to try and invest in our business and aim for growth, expansion and success. And as evidence of our
success our company has maintained consecutive / yearly exponential growth.
